With billions of searches being performed on Google alone each day and competition for business becoming more and more intense, it’s imperative that your website is able to make a strong impact on potential customers.
10 Ways to Make your Website More Attractive to Customers
1) Select a catchy domain name
Remember, your domain name doesn’t have to be your full company name. For example, if your business is named Bulletproof Manufacturing and Automotive Supplies, it wouldn’t be advisable to use the domain bulletproofmanufacturingandautomotivesupplies.com. Instead, something like bulletproofmanufacturing.com or bulletproofsupplies.com would be a far better choice.
2) Make it Easy to Navigate
When visitors arrive at your site, they must be able to reach your major products and services with minimal effort. It should be right there in front of them. If they instead have to spend an inordinate amount of time searching through a proverbial labyrinth of web pages just to find what they’re looking for, then it’s going to be a very unpleasant experience for them.
Additionally, be sure that your business phone number, address and calls to action (CTA’s) are clearly visible throughout the site.
3) Avoid Stock Images
While it’s tempting to simple use stock images throughout your site, it’s far better to use your own. Photos of your personnel, premises and anything else that’s relevant to your services helps to establish a sense of trust with potential clients.
4) Update Your Site On a Regular Basis
No matter what industry you’re in, visitors are most interested in what’s new. If they look at your blog section and discover that your last article was posted 3 years ago, it says two things to them:
- Your blog section is neglected
- Your blog posts are outdated and may contain information that has since been superseded
By adding high quality content to your site on a regular basis, you’ll impress your new visitors and give previous visitors a reason to keep returning to your site.
5) Ensure Your Site Is Responsive (Mobile-Friendly)
As of 2016, more people use mobile devices to browse the web than desktops. Since then, the gap between mobile and desktop usage has only continued to widen. This being the case, your website must be mobile-friendly. This involves having a responsive website that displays a version of your site that is optimised for their particular device, ensuring the best possible user experience.
6) Provide a Detailed ‘About Us’ Page
When somebody visits your site, they’ll inevitably wish to learn about your company’s history and its employees, particularly the senior staff. Having this in there helps to establish credibility and helps to remove any doubt that a customer may have about doing business with you. This is especially important for online businesses that don’t have a brick and mortar store. You need to be able to convince them that your operation is genuine.
7) Improve Your Website’s Features
If your site doesn’t already have a blog, create one. If you provide pet bathing and grooming services, but don’t have a gallery, add one! Visitors are keen to see what their beloved pets will look like once they’ve received a first class trim, primp and wash. Think about what you can add or improve on your site to enhance the user experience for visitors.
8) Add a Testimonials Section
What better way to entice others to enlist your services or buy products from you, than to have previous customers describe their experiences with your company. When adding testimonials, it’s best to have ones that provide a suitable level of detail. Testimonials that merely read something along the lines of “these guys are amazing”, really doesn’t offer anything useful to would-be clients.
Typically, when customers complain about bad service they’re received, they’ll go to great lengths to explain why they feel so disenchanted with the company. This is precisely the level of detail required for the ideal positive reviews, as well.
9) Take Advantage of Social Media
Everyone uses social media nowadays, so it makes sense for businesses to take full advantage of this to inform, advertise and engage with their customers. Social media platforms are a great way to grow your customer base and get more and more people back onto your website.
10) Use Search Engine Optimisation (SEO)
Whether it’s a plumber to fix a leaking tap, a lawyer to settle a dispute, or a local jeweller who stocks a particular brand of luxury watch, no matter what a person is looking for, they’re going to search for it on Google. A brand new website without Search Engine Optimisation (SEO) is a like a tiny star trapped within the deepest, darkest reaches of outer space; it’s only visible to those who know of its existence. With SEO, your website will become visible to everyone.
Need help attracting more customers to your website? The team at Gold Coast Website Designs can help you. Contact us today or call us now on (07) 5641 0224.