Ecommerce Website Design Gold Coast


A taste of our creative solutions

Thong ON case study
Jamie Fors Fitness
Shop39 Case Study
global commercial kitchen equipment
Welcome Home
natural therapy clinic

Our Process

Our Gold Coast eCommerce website design process identifies all your business needs, ensures a ground-breaking design that encompasses every feature you require and guarantees that everything is completed on time and within your budget.

We do not get started on any campaign until we have developed a strong understanding of you, the vision you have for your eCommerce business and the audience in which you intend to sell your products to.

  • Research your target audience and perform competitor analysis
  • Create clearly defined goals and expectations for your site’s design and functionality
  • Identify specific problems that the new website must overcome
  • Explore available technology, plugins and consider all integrations that will be required
  • Develop a list of tasks required to be completed by both parties
  • Provide a detailed outline of proposed eCommerce solution with timeline

All great eCommerce solutions begin with a solid plan. Our team works with you to devise a comprehensive technical and design blueprint, along with a complete set of website wireframes. This allows us to concentrate on optimising the overall user experience before the design phase commences.

  • Gather a complete understanding of your site’s technical requirements
  • Clearly indicate the functional details of each site feature, both from a consumer and administrative point of view
  • Develop your eCommerce site’s information structure
  • Produce detailed website wireframes, with a focus on building a robust user interface that caters to both business and customer requirements
  • Ensure site is designed to maximise conversions (sales, signups, successful contact form completions)
  • Ensure checkout process is simple and straightforward
  • Establish time to review technical and functional performance of site, and discuss how things can be improved

Outstanding design is both aesthetically appealing and highly functional. In the design stage, our team makes use of the website wireframes created in the planning phase, and uses them to design a compelling user experience for your future customers. Once you are satisfied with the look and feel of the initial pages that we show to you, we set about completing the remaining pages and submit them to you for review and approval.

  • Use wireframes created in planning phase as the basis to create a spectacular eCommerce website design
  • Incremental rollout of pages and features, upon your approval
  • Examine practicality of the design from an eCommerce perspective
  • Integrate imaginative and innovative ideas that express your brand’s unique identity
  • Optimise brand positioning throughout site to strengthen your business objectives and fortify trust with visitors

It is during the development stage that your Gold Coast eCommerce site begins to take shape, thanks to efficient code and exceptional layouts. At this time, we begin incorporating all necessary custom code and any previously identified third party plugins and features. All of this combined, helps to develop a fully operational online store platform.

  • Premium quality web development that makes use of optimal coding practices
  • Additional evaluation of the user experience to deliver high conversion rates
  • Build site in a manner that makes it easy to upgrade and add new features to, in the future
  • Utilise the very latest in available technology, ensuring a site that is high performing but also compatible with all necessary third-party integrations
  • Ensure site is fully compatible with customer relationship management software (CRM), enterprise resource planning (ERP), inventory management, point of sales (POS) and accounting solutions
  • Integrate site with your preferred shipping and order fulfillment platform, along with your chosen accounting software and payment gateway
  • Fully automated email and marketing features
  • Google Analytics installation and testing

Each eCommerce website we design and develop undergoes extensive testing. It is these tests that guarantee uncompromising quality throughout the entire website build. It assures business owners like yourself that your new website will perform without issue, once the site goes live. It allows you to have total confidence in your crucial business investment.

  • Thorough testing in all of the most popular browsers, such as Chrome, Safari, Firefox and MS Edge
  • Comprehensive testing on all devices, including desktop and mobile devices (smartphones and tablets)
  • Site audit to ensure there are no fundamental technical issues with the site, such as broken links
  • W3C markup validation and CSS validation
  • CMS training session with one of our experienced team members
  • Ability to thoroughly test all features of your site, before it goes live

The launch stage of your Gold Coast eCommerce website requires considerable attention to detail, to avoid any late dramas from occurring. Our team helps to ensure a successful site launch by providing you with the following:

  • Choose an ideal web hosting company and setup website for you
  • Communicate with all necessary business members to guarantee everyone is ready for the site launch
  • Offer assistance on any required DNS changes
  • Ensure all website forms are working correctly
  • Ensure Google Analytics has been properly setup

Having a great eCommerce website built for your business, is only the beginning. As an SEO and PPC specialist, we have the ability to transform your dormant eCommerce site into the ultimate money making machine. We can work with you to develop fully customised campaigns that will grow your business exponentially. Through our expertise and access to Google’s data universe, we can quickly identify and target the most lucrative keywords for you.

Software Integration

Incorporating the best software solution with your eCommerce site, helps to eliminate time-consuming manual tasks, while guaranteeing a streamlined online platform that helps you to save on unnecessary operating expenses. All this combines to ensure sustained business growth.

Whether it’s digital marketing task automation, order taking, accounting or numerous other essential business processes, you can reduce a significant amount of day to day operating costs through the use of industry leading software integration. Our web development team work with you to set up essential plugins and applications, ensuring you have the ultimate business platform at your fingertips.

Software Integration

Additional Services

Effortless Transition

Effortless Transition

If your new eCommerce site is replacing an existing one, it’s crucial that nothing goes wrong once the site goes live. As SEO professionals, we can ensure that all your existing SEO meta data is carefully reinstalled into your new site, guaranteeing a seamless transition.

Effortless Transition

Ongoing Maintenance

Once your new site has launched, we can provide ongoing maintenance for you, resolving any technical issues that arise at a moment’s notice, install plugin and software updates, and make enhancements to your site that will improve its functionality and user experience for your customers.

Effortless Transition

SEO Services

Building a successful Gold Coast eCommerce website design doesn’t happen by chance. It requires a great deal of time, effort and expertise. Our team has that expertise in abundance. We’ve been helping businesses achieve remarkable success since 2013. Find out how we can help your business become our next success story.

Case Studies

Thong ON case study

Thong on is an authentic retailer of the hottest brands and latest styles of thongs, Australia’s favourite footwear.

Thong On’s mission is to EXPOSE YOUR TOES and to promote a casual, healthy, stress-free lifestyle!

View Website

Shop 39 was created to grab and inspire Australian and New Zealand women to look divine feminine, and to be fashionable to impress! We truly believe that all women desire to feel beautiful and irresistible every day!

View Website

Shop39 Case Study

Commonly asked questions

Got more website questions than answers? Feel free to explore our FAQs below to help you decide if we are the Gold Coast web design agency you’re looking for. If you still have further questions, please feel free to contact us directly.

Designing a profitable eCommerce website can be a challenging process, depending on the size and scope of the online store’s product offerings, but the following is a list of general guidelines to follow, to help you begin.

Set your goals: Before you begin the design process, you need to identify what you wish to achieve with your eCommerce site. Do you wish to maximise sales? Strengthen brand awareness? Entice new users to your site? Having a clear idea about your goals will help determine your design decisions.

Select an eCommerce platform: Although there are a number of different eCommerce platforms in existence today, the most popular ones are WooCommerce and Shopify, Magento, and BigCommerce. Each platform has its own set of features and pricing options.

Build a user-friendly interface: In order to maximise sales, your eCommerce site needs to look good and be super-fast and easy to use on all devices. Ensure your website is designed with the user in mind, with well-placed CTAs, a simple checkout process, and a logical navigation. Beyond this, it really does pay to recruit someone who specialises in creating compelling copy and artwork to further generate interest in your products and drive sales.

Develop your product pages: It goes without saying that well-designed product pages can be the difference someone buying and someone leaving (to buy from a competitor’s site!). Your product pages need to be informative, captivating, and persuasive. The inclusion of high-quality product images is a must, as are detailed descriptions. Be sure to give customers the ability to leave reviews and product feedback as well, as positive reviews and feedback are enormously effective for creating additional conversion. Consider offering product bundles, discounts, and other incentives to encourage customers to buy from your site.

Set up payment and shipping options: Set up secure payment and shipping options that are convenient for your customers. Many eCommerce stores will offer free shipping on orders that exceed a certain price point ($100 etc.), easy return options, along with other incentives to increase customer satisfaction and improve the chances of them buying from you.

Test your site: Once your website has launched, you need to test it extensively and optimise it for best performance. Set up Google Analytics to pinpoint areas of your site that need to be improved. Tell-tale signs of lacklustre customer satisfaction include high bounce rates and low conversion rates.

Page loading times matter a lot, and you need to ensure that your eCommerce site is able to load pages quickly, even when there are many customers browsing the site simultaneously. If your site is sluggish during peak usage, it will impact sales, as customers will quickly become frustrated if they have to deal with a slow website.

It’s important to understand that designing a successful eCommerce site is an ongoing process. Stay up-to-date with the latest trends and technologies, and constantly monitor customer engagement on your site and adjust accordingly to ensure optimal sales.

Yes, it is certainly possible to build an eCommerce website on your own, even if you have no previous web development experience. However, it’s important to understand that a considerable amount of time will need to be invested, if you wish to develop a successful eCommerce site.

Thankfully for business owners that wish to go it alone, there are many different eCommerce platforms on offer that provide user-friendly tools and templates to help build an online store quickly and easily.

Several popular eCommerce platforms in use today, that can be operated by those without advanced knowledge, include:

WooCommerce: WooCommerce is an addon (known as a ‘plugin’) for WordPress, that transforms your existing WordPress site into an online store. WooCommerce delivers a variety of different themes and plugins to help users customise their store, and it can be readily integrated with a wide variety of different payment gateways.

Shopify: Shopify is another widely used eCommerce platform that offers an extensive array of themes, templates, and plugins to help business owners create a fully functional online store. It also offers a straightforward toolset for managing products, inventory, and shipping.

Wix: Wix is a website builder that also has its own set of eCommerce capabilities. It offers a range of eCommerce templates and features an easy-to-use drag-and-drop interface that makes it simple to create an online store.

Squarespace: Squarespace is another website builder that offers an array of different eCommerce templates and features, such as product pages, checkouts, and payment processing.

While it can be feasible to build your own eCommerce site, it’s must be noted that designing and developing an online store can be very time consuming. It can still prove to be a challenge if you have no previous experience, if with the availability of user-friendly eCommerce platforms. If you don’t have the required time or necessary expertise to build an eCommerce site on your own, get in touch with an experienced web design company such as SEO Web Logistics, who have built eCommerce sites for countless customers.

The 7 C’s of website design are:

  1. Clear: All websites need to have a clearly defined goal, and be able to convey this goal clearly to its intended users.
  2. Concise: When a user visits your site, they need to be able to find what they are looking for in the shortest amount of time possible. Brevity is extremely important for websites. To be effective, all written content on your website should be concise, logically arranged, and easy to understand.
  3. Consistent: Consistency is an essential element of good website design. The prevailing design of your website should be consistent throughout, with a coherent style and branding that resonates with your visitors.
  4. Contextual: Regardless of what your website is about, all users visit websites because they seek answers to questions. It’s important that your website is able to recognise what questions these users are likely to be asking and have the solutions in place for them. Therefore, a website needs to be designed with its respective audience in mind, understanding their needs, interests, and expectations.
  5. Creative: Nobody likes a website that has a boring design. Even if your website is dedicated to a mundane topic, it should still be aesthetically appealing, with creative design elements featured throughout the site that optimise the user experience.
  6. Current: This means having a website that is updated regularly with the most current developments, opinions and insights about the topic(s) that your website is dedicated to. Regular updates will give users a reason to keep coming back to your site, while search engines such as Google reward sites that are routinely updated.
  7. Credible: The world wide web contains an enormous amount of disreputable content that cannot be trusted. As a result, many internet users approach websites with caution, especially if the sites they are visiting are brand new entities that have no history. For this reason, your website needs to prove to users that the content on your site is credible and can be trusted. This is done by providing accurate information, secure transactions for those making purchases from your site, and by providing clear business contact information, such as a phone number and where possible, a physical address. If you’re a business owner, including an ‘about’ page that details your company history, along with staff bios is also a good way to further reinforce trust and credibility in the eyes of users.

The 7 major steps to designing a website are:

  1. Define the website’s purpose and objectives: Before you begin designing your website, it’s important need to understand its primary purpose and objectives. Doing this will enable you to develop a website that successfully conveys your message to your target users.
  2. Do your research and collect information: Extensive research is crucial for creating effective an website design that resonates with your audience. This includes collecting information about your target audience, analysing your competition, and investigating the latest industry trends.
  3. Plan your site structure and develop a sitemap: Clearly defining your site’s structure will ensure that users are able to navigate your site and find what they need in a logical fashion. Sites that are confusing to navigate, will frustrate your customers and increase the likelihood that they will leave your site and look elsewhere for their information (ie. a competitor’s site).
  4. Develop wireframes and mock-up designs: Wireframes and mock-ups are visual depictions of a website’s layout and design. Using these enable you to test different designs and guarantee that your site’s content is suitably arranged.
  5. Develop and test the website: This is the technical phase of web design, where your site is developed using HTML, PHP, JavaScript, CSS, and other programming languages. Once your is finished, it needs to thoroughly tested to ensure that all usability, functionality, and compatibility issues are ironed out, before the site goes live.
  6. Add and optimise site content: Content is an essential element of website design. All content, whether it be text, images or video, needs be of a high-quality and be properly optimised to create a great user experience. Optimising your content will also ensure maximum visibility in search engines.
  7. Launch your website and ensure ongoing maintenance: Once your website’s design and development has been finished, it needs to be launched and made available to the public. Once this is done, ongoing maintenance and updates are required to help guarantee that your site remains functional at all times and delivers the best user experience to visitors. Keeping your site up-to-date will also help protect it from malicious attacks that can come about due to vulnerabilities that emerge in outdated software.

The three types of eCommerce are:

  1. Business-to-Consumer (B2C): As the name implies, this type of eCommerce concerns transactions between businesses and individual consumers. B2C eCommerce generally includes online eCommerce stores, where consumers can browse and buy items directly from the business’ website.
  2. Business-to-Business (B2B): This variant of eCommerce concerns transactions that occur between different business entities. B2B eCommerce generally refers to companies buying products or services from fellow businesses to use in their own business operations.
  3. Consumer-to-Consumer (C2C): This type of eCommerce concerns transactions that occur between individual consumers. C2C eCommerce generally takes place in online marketplaces or auction sites, such as eBay, Etsy etc, where individuals are able to buy and sell products directly with one another.

In addition to the three most common types of eCommerce outlined above, there are also hybrid variations, such as Business-to-Government (B2G), Consumer-to-Business (C2B), and Government-to-Consumer (G2C) eCommerce, which concern transactions between business entities, consumers, and government entities.

The 7 features of e-commerce are:

  1. Omnipresence: Thanks to the internet, eCommerce ensures that business owners are able to sell their products or services to consumers that are located right around the globe, as long as they have access to an internet connection.
  2. Global reach: Thanks to search engines such as Google, eCommerce sites have a global reach, making them able to be easily found by users throughout the world. This makes it easy for businesses to sell to customers in different geographical areas and countries.
  3. Available 24/7: Unlike ordinary brick and mortar stores, eCommerce sites can be access to users 24/7, allowing prospective customers to peruse and purchase products at any time of the day or night.
  4. Customisation: eCommerce sites allow users to customise their experience, by allowing them to create a set of logins, and letting them choose a colour theme (at the very least, a light or dark mode), along with various other customisations. Customisation adds to the enjoyment of the shopping experience, helping to improve conversions.
  5. Interactivity: eCommerce websites can be designed to include a range of customer interaction features, such as live chat, product reviews, and social media integration. All of these features once again improve the user experience and improve the chances of conversions.
  6. Customisation: E-commerce websites can be customised to match a business’s branding and marketing strategy, making it easier to build brand recognition and loyalty.
  7. Security: E-commerce websites must be secure to protect customer information and ensure safe and secure transactions. Features such as encryption, secure payment processing, and fraud protection are essential for e-commerce security.

These 7 features are essential for creating a successful e-commerce website that provides a seamless and secure shopping experience for customers.

While websites and online stores are both online platforms, there are a number of important differences between the two.

Objective: A regular website is designed to provide information about a specific entity, such as a company, organisation, or individual, while an online store is designed to sell products or services directly to consumers, with users able to make transactions directly from the online store.

Functionality: A website may have a wide variety of different features, such as a blog, company page, case studies page, testimonials page and photo gallery, while an online store’s primary pages consist of product category pages, product pages, and a checkout process. Everything you would expect from a site whose chief purpose is to sell items.

Payment Processing: An online store must include secure payment processing options and a checkout to enable customers to buy items, whereas an ordinary website will not require these things.

Inventory Handling: An online store requires businesses to keep track of inventory and manage their stock levels. It also requires them to manage product variations, and shipping and delivery fees, while ordinary websites will not require this.

There’s no right or wrong answer to this. The number of products you should have on your website depends on a number of factors, such as the size of your business, the type of products you sell, and your target audience. The following is a list of tips that can be used to guide you:

  • Quality over quantity: It’s far better to offer a smaller number of premium-quality products, than it is to provide a larger number of poor-quality items. Customers will not buy from you again, if your products are garbage.
  • Depends on your speciality: If your products are focused on a very narrow field, then you will naturally have a smaller number of products than somebody whose scope is much larger
  • What are your competition selling: Examine your competitors and see how many products they are selling on their eCommerce site. This will help you determine how many products you should have in your own online store.
  • Balance between variety and simplicity: Too many options can make it difficult for customers to decide which product to buy, so finding a careful balance is important.
  • Routinely update your inventory: Regularly adding new items or removing old ones keeps your stock fresh and gives consumers an incentive to revisit your site.

In general, it’s advisable to start with a smaller number of good-quality products and slowly expand over time. As your business begins to grow and prosper, you will gain a greater understanding of your customers’ needs and preferences.