Google Adwords

Google Ads Agency Gold Coast

Is your business interested in immediate search engine results, maybe for a short-term campaign or just so your new website hits the ground running? Google Adwords, also known as pay per click advertising or PPC, could be a good option.

Google Adwords is a way of paying for targeted website traffic. While SEO seeks to move you up the rankings organically, Google Adwords is a way of paying immediately for the privilege.

The process involves purchasing keywords or key terms that are commonly used by your targeted audience. The search engine then displays your ad and website link either at the top of the page results or down the right-hand side of the page.

At SEO Web Logistics, we do not use automated software to build and optimise your pay per click campaigns. Every single campaign is custom designed by a Google AdWords qualified professional who will closely monitor your campaigns to ensure they are generating new business leads and return on investment for your business.

The cost per click is determined by many different factors:

  • Number of competitors bidding for the chosen keyword
  • Position of the ads in the search result (from 1 to 11)
  • The quality (score) of the ad and relevance to the keyword/s
  • The quality of the website that users will finally end up on
  • The relevance of the website
  • The click through rate of the ad (how many users click your ad compared to how many times the ad is displayed)

In most cases the first page ad position in the sponsored (paid) results is the most expensive; however other factors, including those listed above, can mean that the highest keyword bidder will not necessarily take the top position.

PPC advertising also allows for detailed reporting and analytics so you can tell exactly how many people clicked your ads, what it costs and how much revenue you made. This makes it super easy to calculate your return on investment (ROI). You can set your daily or monthly budgets so that you know exactly what you are going to spend on a day-to-day basis.

Find out how you can get the most out of your Google Adwords pay per click advertising budget,
contact us today.