How Much Does a Website Cost in Australia?

How Much Does a Website Cost in Australia?

The price of a website is one of the most frequently asked questions in the web design industry, but, surprisingly, the answer isn’t as easy as it sounds.

There are two major reasons why this question is difficult to answer definitively. 

  • Websites vary greatly in terms of design, and functionality, and the type of website you’re looking for makes a big difference.
  • Fees vary by agency. Australian-based companies charge significantly different rates than overseas providers. But even in Australia, prices can vary greatly.

The main factor that determines the cost of your website is your requirements. Pricing can seem very confusing if you’re not familiar with the web design industry. If you are only focused on low prices, cheap website builders, and freelancers with low fees would seem like a good option to design your website. But cheap website designs have many drawbacks. This is why most business owners choose a web design company to design their websites.

This step-by-step guide will give you an idea of ​​how much a website design project would cost if you hired an agency.

Step 1:

Decide what kind of website you need. Business websites  can be categorized into four types:

  • Simple Small Business Website: If your business only offers a few services or products that you don’t want to sell online, a simple website will suffice. This website acts as an online business card, allowing visitors to explore your services, and learn about your business. This type of website is perfect for local small businesses.
  • Conversion-oriented Company Pages: If you plan to use your site to attract new business on an ongoing basis, there are more sophisticated sites designed to convert visitors, and engagingly showcase your past work. These websites are suitable for service-oriented small businesses.
  • Basic E-commerce Sites: If you want to sell products, and services online, you need an e-commerce website. E-commerce websites have a variety of features that fall into specific categories of websites. This includes configuring product databases, shopping cart functionality, payment gateways, and shipping matrices.
  • Feature-Rich Custom Websites: If you run a large business, you may want to stand out from the crowd with custom designs, and location-specific features. Depending on your business, your website may need to integrate proprietary plugins, enterprise-level database integration, or innovative web apps. Of course, this is not a strict classification. But after reading this, you will understand what kind of website your business needs. 

Step 2:

Domain Name

The first thing your website needs is a domain name (if you don’t already have one). A domain name is the address of a website on the web. Domain prices vary widely, and it usually costs between $10 and $50. 

Also, the domain subscription must be renewed annually. After you have your domain and set up your site, you should have a Secure Socket Layer (SSL) certificate installed. SSL is a must if you run an e-commerce website, or if your website handles a lot of sensitive information such as credit card information, usernames, and passwords. For domain, and organization SSL, your website visitors will see a padlock, and the https protocol next to the URL.

If you want your company name to appear in the green address bar, you must sign up for Extended Validation SSL. Also, you will need to renew your SSL certificate after your subscription expires. If all these sound complicated, ask a web design company for help.

Step 3:

Choosing a Web Host

Website hosting costs about $55 per month for a standard website but costs more to host a large or complex website or web application. Your ideal price and package depends on the type of website you want, the number of daily visitors, your storage needs, and many other factors. 

Important factors to consider are security, performance, support (including telephone support availability), and maintenance services.

Step 4:

Choice of Template or Custom Development

If you don’t have much web development experience, you should leave this step to your agency. A website based on a simple template with a few pages won’t cost much. In fact, many popular CMS are free to install but usually have a setup fee. The more you want to customize your website, the higher the charges from designers, developers, and agencies. Costs vary from $500 to over $10,000. Advanced features such as interactive web apps and database integration may require a larger budget.

There are many different options, and technologies available in the web design industry, many of which do the same thing, and solve the same problem. Which one is best for you depends on your specific needs. Your web development agency should be able to find the best solution for your needs, and budget.

Step 5:

Copywriting and SEO Services

Search engine optimization is no longer just an option. This has become a must for any business website that wants to remain competitive. This is a service that helps you increase your visibility in search engines, and reach your target audience efficiently.

The cost here depends on the type of business you run, the providers you partner with, and the packages you use. You may want a professional writer to create SEO-optimized first page content, and the cost of making copies depends on many factors. SEO packages may include copywriting, as content is very important for ranking on Google.

No matter the size of your business or industry, a strong online presence pays off. So once your website is live, it’s definitely worth considering SEO. SEO services are ongoing, can cost anywhere from $300 to $10,000 per month, and are often bundled with other marketing and website design services.

Step 6:

Integration of Design and Multimedia

A very important part of the project is developing a pleasing aesthetic and a positive user experience.

The design has two sides — one is the visual language of the website, and the other is the ease of use. In the development phase, there are many ways to create visual content to display information on your website, such as still images, videos, and interactive elements. The cost depends entirely on how you want your website to look, here we help agencies develop effective ideas that align with business goals. Costs vary from $300 to over $10,000.

Step 7:

Ongoing Maintenance

Even though the agency has finished developing the website, the process is not over yet. All modern websites require maintenance to remain relevant, and technically up-to-date.

Unless your website is really basic or you have some technical know-how, you may need to set aside a monthly maintenance budget for your website. Routine maintenance costs between $50, and $200 per month, depending on the changes required.

Conclusion 

Now you know what to consider when budgeting for your web design project. 

Here’s an estimate of the total cost based on location type:

  • A simple small business website: about $3,500
  • Conversion-oriented company pages:$3,500 to $6,500
  • E-commerce website:$6,500 to $14,000
  • Feature-rich custom website:$14,000 and up

These numbers can vary greatly, so take these estimates with caution.