Get Found on Google

Search Engine Optimisation (SEO) Gold Coast

Does your business have an amazing new website, but no one is visiting it? We can help.

SEO Web Logistics specialises in Search Engine Optimisation (SEO). When you search for something on Google, or other search engines, good SEO is what helps a website rise to the top of the rankings.

Why is this important? Because of 80 per cent of clicks happen on the first page of a Google search. If your business is not on the first page, your website won’t get the traffic needed to generate consistent new leads and online business.

Good SEO depends on more than 200 factors. Here are five of the most important:

Link building

Link building and diversity of links is hugely important in building your website’s authority.

Keyword selection

When someone searches on Google, under what keywords does your business want to be found?

Loading speed

If a user clicks to your page and it takes more than a few seconds to load, Google is going to take notice.

Technical SEO

As the name suggests, this is the more mysterious side of SEO. How you populate your website’s page titles, header tags, meta description and image tags has a real impact on where it appears in the rankings.

Mobile friendliness

With more than half of internet traffic coming from mobile devices, it’s no surprise that Google now gives a major thumbs up to websites that are slick on both desktops and mobiles.

SEO has the potential to dramatically alter the success of your business.
Below are some of the benefits:

It’s cost-efficient

An SEO campaign is one of the most cost-efficient forms of marketing, ensuring a consistent return on investment. Leads from search engines like Google have an almost 15 percent close rate. Outbound leads (for example, cold-calling and direct mail) have a 1.7 per cent close rate.

The benefits are felt 24/7

Unlike ordinary shopfronts that only open for select hours, your website is online 24/7, allowing you to reap the rewards of an SEO campaign at any moment. This is especially crucial for e-commerce site owners, who benefit most from an SEO optimised site.

Improved user experience

The Google algorithm ranks sites with limited technical flaws higher than those sites that have many. Investing in SEO means agencies like SEO Web Logistics take the time to fix broken links, optimise images and improve loading speeds to improve rankings. The additional benefit of this commitment is an improved user experience.

Improve in-store sales

Some people may be under the impression that SEO is only important if you sell things online through an e-commerce website. This is not the case. Regardless of whether they buy online or not, 81 per cent of people do some type of online research before making a large purchase. If your site isn’t visible in the search engine when prospective buyers look up a particular product or service, then you won’t have a chance of securing their business.

Target new search terms and locations with ease

If you wish to diversify your product offerings or branch out and target new locations, doing so with SEO is easily accomplished. This differs from bricks and mortar style businesses who need to invest in costly overheads when growing.

SEO – a final thought

Always keep in mind that are a lot of dodgy SEO operators, including some based on the Gold Coast, Brisbane and Sunshine Coast. They tend to apply ‘Black Hat’ SEO tactics that may result in a short-term spike in website traffic, before the Google algorithm eventually works them out and the website is penalised.

SEO Web Logistics does not employ Black Hat tactics. Never has, never will. Our focus is on a long-term approach – this may mean it can take as long as six months until you see any results. However the end result is a website with consistent and sustainable traffic for the length of your campaign.

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Is your business being found on Google?

We build websites with SEO in mind! This puts you in the best position to be found online after your website is launched. We are a specialised online marketing company with packages to suit any size business.

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