We at GC Website Designs offer professional SEO services on the Gold Coast
Building your business through the web starts with custom website design. But with more than 80% of clicks happening on the first page of Google search, a professional search engine marketing strategy is a must. That’s why we take an SEO-centric approach to every website we produce – from the design and development, to the site structure, and of course the content.
SEO on the Gold Coast, or any other city for that matter isn’t rocket science, but effective, long-term organic (unpaid) SEO requires a certain flare. Luckily, we love geeking out about search engine optimization, so you can bet we’re keeping an eye on Google to make sure we’re up-to-date on all the latest and greatest. We understand that all website traffic is not created equal, so we’ll work with you (and check out your competitors) to ensure your SEO strategy is aligned with your long-term business goals… so you can reach the right kinds of people without having to rely on pay per click (PPC) marketing campaigns alone.
Professional SEO campaigns depend on several factors. Keyword selection is important, but link building, and diversity of links is just as, if not more important – but they need to be stitched together. The SEO experts at SEO Web Logistics located on the Gold Coast, are experts, and can analyze in depth your website, to determine the best course of action.
What are the benefits of SEO?
1) It’s cost-efficient
An SEO campaign is one of the most cost-efficient forms of marketing, ensuring a considerable return on investment in the short, medium and long term. Importantly, it’s not necessary to spend a fortune on excessively expensive monthly packages in order to see significant improvement. Once your campaign is underway, your website will begin to attract more (relevant) visitors through search engines (organic traffic) as well as other mediums, such as email campaigns, social media and other external sources, all of which now constitute an effective SEO initiative.
2) The benefits are felt 24/7
Unlike ordinary shopfronts that only open for select hours, your website is online 24/7, allowing you to reap the rewards of an SEO campaign at all times, while securing potential customers at any given time of the day. This is especially crucial for e-commerce site owners, who will benefit greatly from an SEO optimised site.
3) Dominate your competitors
If you wish for your business to grow and prosper at a faster rate and desire to secure more business than your competitors, then you must have an SEO optimised site. An SEO enhanced site will always deliver superior results to one that has not been configured correctly. If your site is languishing behind your competitors for the most lucrative search terms in your industry, an SEO campaign will bridge the gap and with continued effort, you will be able to surpass your competition.
4) Improved user experience
Improving search engine rankings through SEO, means resolving all technical flaws with your site to help maximise performance and ensure the best possible user experience for your visitors. This includes fixing any broken links, optimising images and other digital content to guarantee fast loading times and configuring your site in such a way that enables users to navigate your site with ease and efficiency, resulting in a higher level of engagement and a greater likelihood of conversions.
5) More leads and more sales
When a client signs up for an SEO campaign, they’re not interested in ‘getting to page 1 on Google for such and such’, what they really want is more sales. Better rankings and more traffic to your site is of little value if it’s not generating more business for you. For SEO companies, their ability to earn their clients more leads and create more sales is what determines whether the client remains with them, or severs their ties and goes elsewhere. This being the case, a good SEO company will always work to ensure that each page on the website is geared towards achieving this goal.
6) Improve in-store sales
Some people may be under the impression that SEO is only important if you sell things online through an e-commerce website. This is not the case. No matter what industry you are in, these days it is customary for a consumer to consult a search engine to make a decision about what product they’ll buy and from whom they will buy it from. If your site isn’t visible in the search engine when prospective buyers look up a particular product, then you won’t have a chance of securing their business.
7) More returning customers
Customers are much more likely to buy from you, if they’ve already bought from you before (provided their purchase experience was a positive one!). Once you start securing new customers from your high search engine rankings, you will naturally begin to enjoy sales from returning customers as well.
8) Target new search terms and locations with ease
If you wish to diversify your product offerings or branch out and target new locations, doing so with SEO is easily accomplished.
Need help building and executing an SEO strategy?
Our SEO professionals can help you get in front of the right clients and customers through keyword-rich SEO copywriting, link building, local search marketing, (and all that other stuff you’d rather not spend time learning about). Contact us today to speak with one of our internet marketing professionals to learn how you can start reaching more qualified leads!
For the best SEO Gold Coast team call us now 07 5641 0224