SEO Service Agreement & Terms Of Trade
1.1. In these Product Terms, these words have the following defined meaning:
“Google Adwords” means the online advertising product of the Supplier, Google.
“Google Analytics” means the website data service offered by the Supplier, Google.
“Search Engine Optimisation” or “SEO” means the tools and techniques aimed at improving the search ranking of Clients Website and relevant traffic on the key words selected and/or close variations of these phrases, and include search engine marketing techniques.
“Supplier” means Google.
“Client Website” means the Client website which will be accessible for SEO Services.
“SEO Web Logistics” means all staff and equipment utilised to perform SEO Services trading under the business name SEO Web Logistics.
“Offline” means the status of the website being inaccessible via the internet.
“General Terms and Conditions” mean the general terms and conditions of business between SEO Web Logistics and the Client.
“optimisation strategies” means the strategies and techniques utilised as part of the SEO Services and campaign.
“SEO provider” means the provider of SEO Services.
“viruses” means a malicious computer virus that attaches itself to a program or file enabling it to spread from one computer to another, leaving infections as it travels.
“worms” means a malicious program that can spread from computer to computer with the capability to travel without any human action.
“Quote” means a quotation giving the estimated cost for a particular job or service.
“Product fees” means a charge associated for use of a commercial product or service that attracts a fee.
“algorithm update” means a change to Google’s search results ranking algorithm that Google uses to return higher-quality sites near the top of the search results.
“SEO campaign” means a set of “white hat” best practices and techniques in an organised and active way towards achieving better ranking in search engine results.
“links” means hyperlinks within a document that can be directly followed either by clicking or by hovering, or that is followed automatically
“trojan horses” means a malicious programs that will appear to be useful software but will actually do damage once installed or run on your computer.
“link farms” means a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page’s search engine ranking.
“spamming techniques” means the use of electronic messaging systems to send unsolicited messages (spam), especially advertising, indiscriminately.
“SEO services” means the tools and techniques aimed at improving the search ranking of Clients Website and relevant traffic on the key words selected and/or close variations of these phrases, and include search engine marketing techniques.
Other capitalised terms have the same meaning as in the General Terms and Conditions, unless otherwise stated.
2. Product Services
2.1. For this Product, the Service consists of SEO services.
2.2. This Service may include a Campaign Setup Fee (the cost of setting up the SEO services), the Campaign Fee (the cost of the SEO services, and the conversion tracking technology) and the Campaign Management Fee (cost of Service management and reporting) as set out in our Quote.
2.3. SEO Web Logistics may use a Supplier for providing some or all of the Services. Where relevant, SEO Web Logistics will notify Client, and Client is responsible for ensuring they are complying with the most recent version of the Supplier terms. Any Suppliers will be disclosed to the Client prior to commencing any SEO Services. SEO Web Logistics will give the Client 14 days notice of intention to utilise a third party Supplier in conjunction with providing SEO Services.
3. SEO services
3.1. Client will:
3.1.1. Authorise SEO Web Logistics and its Suppliers to Submit Client Website pages being promoted to search engines and directories;
3.1.2. Authorise SEO Web Logistics to optimise the structure and content of Client’s Website pages including but not limited to a) Heading and text alterations to content; b) Meta content changes in the source code; and c) Modifications to the website architecture and framework in accordance with best SEO practices. Such changes generally have a minimal visual impact, and SEO Web Logistics will work directly with Client in order to maintain the original look and feel of Client Website by ensuring all changes to the layout and design elements are not implemented without prior approval;
3.1.3. provide SEO Web Logistics with log-on information (username and password) so SEO Web Logistics can gain FTP access to the Client Website;
3.1.4. Allow implementation of all optimisation strategies on Client Website;
3.1.5. inform webmasters or anyone else who has access to the Client Website that SEO Web Logistics are performing the SEO Services on the Website; and
3.1.6. Ensure Client Website is always active and accessible.
3.2. SEO Web Logistics may change at any time key-words used in a SEO campaign at any time without giving you notice.
3.3. Client agrees and acknowledges that the Service may be detrimentally affected if Client has:
3.3.1. employed the services of another SEO provider, or any other related services to work on the Client Website during the same period or previously/in the past;
3.3.2. Employed the services of a search engine submission company during the same period;
3.3.3. created any duplicate sites, duplicate content or pages, redirects or doorway pages;
3.3.4. Requested or exchanged links with link farms or undertaken any spamming techniques which may harm the Client Website; or
3.3.5. Attempted to use any other techniques, whether allowed by Google or other Suppliers or not, to attempt to increase the SEO ranking of the site.
3.4. SEO Web Logistics makes no warranty or representation:
3.4.1. as to the position your advertisement is placed on a search result page, or the frequency and time of day that your advertisement is displayed;
3.4.2. for any specific result on any search engine;
3.4.3. as to the quantity or quality of increased traffic or sales to Client Website; or
3.4.4. as to Client Website’s ranking. In particular, Client acknowledges that the search engines change their ranking algorithms on a regular basis and new sites and competitor sites may be being optimised and submitted continually.
3.5. While Google’s results are displayed on other search engines, SEO Web Logistics Services are aimed at increasing visibility and boosting traffic from Google. Google does change its algorithm and SEO Web Logistics are not responsible for the client’s rankings due to this algorithm change. SEO Web Logistics will endeavour to maintain clients Google rankings, but the client acknowledges that SEO Web Logistics is not liable for any loss of business due to ranking fluctuations caused by Google algorithm changes. Plus if client has had any previous SEO work carried out on their website by another SEO company, SEO Web Logistics is not responsible for the client’s ranking fluctuations that may have been caused by this previous SEO work.
3.6. Client acknowledges and agrees that:
3.6.1. the information available on or through Client Website following application of the Services is not reviewed, controlled or examined by SEO Web Logistics in any way before it appears on Client’s Website;
3.6.2. SEO Web Logistics does not endorse, verify or otherwise certify the contents of any such information; and
3.6.3. Client remains at all times legally responsible for the content of Client Websites (including in connection with infringement of intellectual property rights of any other party).
3.6.4. The Client retains copyright and all other intellectual property rights in all intellectual property existing prior to commencement of SEO Services.
3.7. Client acknowledges and agrees that the number of new visits to Client Website may be affected if:
3.7.1. Supplier discontinues or changes its product in such a way as to make the Service redundant;
3.7.2. Client Website is offline for a period of 14 days or more;
3.7.3. There has been a break in the Service due to non-compliance with this Agreement; and/or
3.7.4. Client has not supplied SEO Web Logistics with sufficient information to have Client’s listings published within 14 days of signing the Agreement.
3.8. SEO Web Logistics does not warrant or guarantee that:
3.8.1. Any information available on or through SEO Web Logistics will be free of infection by viruses, worms, trojan horses or anything else manifesting contaminating or destructive properties; or
3.8.2. That the functions or services performed by SEO Web Logistics or a Supplier will be uninterrupted or error-free, or that defects in Services will be corrected.
3.9. Client remains responsible for the ongoing security and integrity of their own software, website, networks and systems.
3.10. Client agrees to pay SEO Web Logistics the Product Fees as set out in the Quote and paid within 7 days from the time of issue. If the client wishes to terminate the SEO services as provided by SEO Web Logistics, this must be done in writing and 30 days notice is required after the initial contract period expires. All links remain the intellectual property of SEO Web Logistics and can be removed at the sole discretion of SEO Web Logistics at the end of the campaign. No refunds at any circumstances will be provided by SEO Web Logistics at any point in time for any SEO work carried out. The client does not own any of the links created for the SEO campaign.
3.11 In an event where Google performs an algorithm update, this may delay search result ranking. SEO Web Logistics always performs a thorough evaluation of the client’s website after every Google algorithm update to make sure that the client’s website still complies with the latest changes. A recommendation will be provided by SEO Web Logistics to the client if the client’s site is found not in compliance to the latest Google algorithm changes and this recommendation will be implemented within the next 14 days.
3.12 SEO Web Logistics will not be held responsible for any un-ethical SEO methods performed by client’s previous SEO service provider. SEO Web Logistics however, will do what it can to assist the client in rectifying un-ethical SEO methods implemented by previous SEO service provider as best as they can.
3.13 Cancellation of SEO services must be in writing and 30 days notice is required after the initial agreed contract period expires.
4.1. Client will be given reports on a monthly basis detailing Client Website rankings.
4.2 Client acknowledges that they must give 30 days’ notice in writing if they wish to terminate the SEO service provided by SEO Web Logistics. Client acknowledges that they must pay for monthly SEO service in advance before any work can be carried out. Client acknowledges that rankings may suffer if SEO payments are not paid promptly when invoiced, as SEO Web Logistics will only implement SEO when paid. SEO Web Logistics DOES NOT have to provide proof of any link building activity and does not have to show the client any of the links that they have built.